Disney revealed two significant upgrades. 1. a rise in the monthly subscription fee; and 2. the introduction of subscription plans with advertising
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The cost of a Disney+ subscription without commercials will be $10.99, an increase of $3 per month
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The cost of a monthly Disney+ ad-supported subscription is $7.99
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Disney+ and Hulu ad-supported subscriptions will cost $9.99 per month
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Additionally, ESPN+ with advertising would cost $9.99 per month, a 43% increase from what was previously stated last month
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The action was taken after Disney+, Hulu, and ESPN+ collectively reported an operational loss of $1.1 billion in the third quarter of the current fiscal year. which exceeds expectations by $300 million on Wall Street
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The operating deficit is due to content's rising expense
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Despite the fact that Disney+ has added roughly 15 million new users—5 million more than the street